After the successful edition of ‘The Lipton Terrace of 2022’, Lipton Ice Tea is putting entrepreneurship in the spotlight again this year. The hospitality owners of the most beautiful, entertaining and popular terraces in the Netherlands have a chance to win fantastic prizes. Menuez is producing and distributing the promotional materials for this sympathetic campaign.

Free sales support materials

The sympathetic aspect of the campaign is that all Lipton catering establishments with a terrace automatically participate in this campaign. On Unileverpartners.nl they can get free sales support materials to show their patrons that their terrace is in the race for The Lipton Terrace of 2023.

This year’s package includes:

  • A5 table card (portrait)
  • Felt
  • Menu holder sticker

To make the promotion as personal as possible, hospitality owners can also personalize the table card by adding their logo to the print and customizing parts of the text. It is even possible to upload a photo of the catering establishment. Would you like to personalize your table card? Then go to Unileverimagebank.

Big role for the QR code

By voting, patio guests then determine the winner. All Lipton Ice Tea- hospitality bottles, plus the free sales support materials, feature a QR code. Patrons simply need to scan the QR code to vote. Partly because the personalized QR code is very important in the promotion, the Menuez team checks every order. We ensure that the brand identity is safeguarded and the order is on budget, we take care of the layout, check the text and the QR code, take care of the procurement and ensure that all products are produced with the highest quality materials. To ensure that the orders would be delivered on time and to the right hospitality operators, the Menuez team will personally deliver the first orders throughout the Netherlands.

May the best terrace win!

The fact that Lipton is again this year creating the opportunity for hospitality entrepreneurs to put themselves even better on the map, is again being well received in the market. Expectations for the campaign are therefore high. Wondering if offering (free) local promotional materials could also have added value for your brand? Then feel free to contact us. Our experts are happy to share their knowledge and experience.