For Optisport, it was always a huge challenge to create and deliver promotional materials for all their locations. In addition, they wanted to intensify marketing campaigns that they could roll out nationwide. For this, they needed a tool that had to be multifunctional and expandable with new requirements and ideas. And they found that tool at Menuez.
Optisport
You may not know Optisport by name, but we think there is a very good chance that you have visited one of their three hundred sports accommodations spread across the Netherlands and Belgium. This is because Optisport is an expert in operating and managing public facilities such as swimming pools, ice rinks, sports halls and multifunctional sports and welfare centers, as well as private facilities such as fitness centers (Optisport Health Clubs). As Optisport, they operate at the intersection of markets and are an important partner for municipalities that want to offer commercially and socially attractive high-level facilities to their residents.
Brand Management Portal
To support their three hundred locations in the area of promotion, merchandise/clothing and campaigns, while not having too much handling themselves, Optisport went looking for a solution. They also wanted to create an environment online where the locations could inspire each other, exchange experiences and access an image bank full of photos and documents that would make their own marketing activities as easy as possible. And they succeeded with the Brand Management Platform Menuez developed for Optisport. Ordering, designing, billing and payment; it’s all in this system now, saving Optisport a tremendous amount of time and therefore money.
“For us, the platform is the bridge between our marketing team and our locations. An essential bridge I might say. Our campaigns are loaded here into the central marketing calendar – based on our annual calendar – including a campaign book and checklist of focal points that help a location not forget anything,” said Floris Smits, Optisport’s marketing manager.
Receive automatic updates with the built-in marketing calendar
To make it even easier for location managers, Menuez worked with Optisport headquarters to build a marketing calendar and include important communication moments. Through this tool, all locations receive a personalized weekly newsletter containing their own action points and related, local marketing materials, which can be personalized from that same email at the touch of a button.
Nearly 3.000 orders in 2023
And that button was clicked a lot in one year. To be exact: 2.810 times, equivalent to 25 orders per branch, per year. For Optisport and Menuez, this staggering number is the ultimate confirmation that Menuez’ Brand Management Platform has become an essential part of all locations’ marketing strategy. In addition, Menuez’s service in 2023 was rated a fat 8.5, showing that venues are happy with us.
The plans for 2024
Optisport is, of course, already busy with the marketing plans for 2024, and in them the focus is mainly on even easier rollout of national marketing campaigns. Optisport, together with Menuez, has been working hard on this in recent months. Among other things, features have been added to the marketing calendar, allowing actions that are interesting for each location, such as Valentine’s Day, to be handled even smarter and therefore more cost-efficiently.
Also interested in saving costs and having more time at the same time? A collaboration with Menuez in the field of local marketing can take care of this! Contact us without obligation for a customized solution.