Whereas traditionally the range of beers on menus was limited to a few standard pilsners, restaurants, breweries and bars now offer a wealth of specialty beers to meet the needs of beer lovers. As a result, a beautiful menu that highlights specialty beers has become an essential element for savvy hospitality entrepreneurs. And brewery Duvel understands that all too well.
Restyling the ‘special beer cards’
For years, Duvel has been using Menuez’ Brand Management Platform to put its specialty beers firmly on the menu of the on-trade entrepreneur. This fall they are going the extra mile by restyling the ‘special beer cards’. Beautiful new designs that showcase Duvel’s great brands even better and help on-trade establishments stand out from their competitors and attract a growing group of beer enthusiasts.
The evolution of specialty beers and menus
Traditionally, beer menus often featured a limited selection of the most popular beer brands, mainly consisting of pilsners and a few standard ales. However, with the rise of the craft beer revolution, the selection of specialty beers grew significantly. Offering a beautiful menu that spotlights specialty beers is a direct response to this development.
The ingredients of a beautiful beer menu
A beautiful beer menu should not just be a list of beer brands and styles, but rather a carefully curated experience for the customer. When designing the cards, Duvel takes into account a number of key ingredients with which they highlight specialty beers:
Variety and diversity: An extensive selection of specialty beers with different styles, flavors and strengths offers customers the opportunity to discover and explore new beers.
Beer descriptions: Provide each beer with a brief description that highlights the beer’s flavor profiles, aromas and history. This gives customers the information they need to make an informed choice.
Foodpairing suggestions: To complete the culinary experience, the menu can include recommendations for dishes that go well with each beer. This helps customers find the perfect pairing and enhances the overall dining and drinking experience.
Seasonal beers: Specialty beers often vary seasonally, and including seasonal beers on the menu shows the hospitality establishment’s commitment to quality and innovation.
Local and regional breweries: Supporting local and regional breweries contributes to the local community and offers customers a unique opportunity to discover craft beers that may not be available everywhere.
Whether you are a seasoned beer connoisseur or just looking for something new, a beautiful beer menu opens the door to the wonderful and surprising world of specialty beers. Also in need of such a wonderful, free menu? Order your cards directly online or contact us. Our experts will be happy to help you.