Did you know that MENUEZ not only has strong partnerships in the hospitality industry, but is also involved as a local marketing and POS-partner in other industries? A great example is our partnership with Optisport; market leader and specialist in the operation and management of public facilities. By bringing its marketing activities to Menuez, Optisport saves time and (staff) costs, while getting high-quality pos-materials and satisfied locations in return.
Optisport operates various locations such as swimming pools, ice rinks, sports halls and multifunctional sports and health centres, as well as private facilities such as fitness centres. By automating marketing activities for all these locations, Optisport aims to save time and costs. The decision to place the design and ordering of all promotional assets with Menuez, was therefore quickly made. This not only gives Optisport more insight into local marketing activities, but also guarantees a national uniform look and feel. In addition, the locations are more satisfied, as they have quick access to all they need and the possibility to localize content.
Marketing materials easily ordered online
Optisport venue managers can access marketing materials such as posters, menus, clothing, flyers and online media campaigns through the Brand Management Platform developed by Menuez. Standard stock products such as swimming certificates and wristbands can also be ordered. Most items can be personalised per location. Menuez monitors the brand identity and produces the order without further concern from head office.
Receive automatic updates with the built-in marketing calendar
To make it even easier for location managers, Menuez built a marketing calendar together with Optisport and included important communication moments. Through this tool, all locations receive a personalised weekly newsletter containing their own action points and corresponding marketing materials, which can be personalised from the same e-mail with just one click!
Also interested in cutting costs while saving more time? A partnership with Menuez can provide just that! Feel free to contact us for a tailor-made solution for all your local marketing and pos materials.