Menuez has been Unilever’s partner in local marketing in several countries for many years. After a successful roll-out of our ‘Hyper-Local strategy’ in North America, we are now expanding local online marketing activities for various Unilever Food Solutions brands further into Florida, Miami.
Hyper-local campaigns in America, easily arranged from the Netherlands
Menuez has been a long-time partner of Unilever Netherlands, Belgium and North America. The ‘Hyper-Local strategy’ we developed enables Unilever brands operating in North America, including Hellmann’s, Tazo and Pure Leaf, to easily translate national online campaigns into (hyper)local campaigns. A dedicated Menuez team supports Unilever brands with the design and optimization of hyperlocal banner and social media campaigns in North America. These campaigns create more local visibility in the region and also increase brand exposure for both Unilever and its locations.
Expanding a successful partnership
The decision to expand local online marketing activities in North America with new regions, did not come out of the blue. The results of previous campaigns as well as the response from local restaurants were above expectations. By working with Menuez, Unilever gets more insight into local brand activity and media, while the brand identity and an uniform look and feel across the nation are guaranteed. This way the brands and locations can continue to be flexible and respond to local opportunities.
“It is very nice to see that we continue to grow with Unilever, both internationally and closer to home. The expansion of the product range also indicates that we are achieving successful results and there is still plenty of potential in the market. We look forward to the future of our partnership,” said Gijs Verbaten, owner of Menuez.
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