Bij franchiseformules draait alles om balans: hoe zorg je voor een herkenbare merkidentiteit, terwijl je individuele vestigingen de vrijheid geeft om lokaal in te spelen op hun markt? We spraken Peter IJdel, Grafisch Ontwerper bij Cavesco, over het bewaken van merkconsistentie, het ondersteunen van franchisenemers en de rol van Menuez in het efficiënter maken van…
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